Bruce Lloyd

Clayton Utz
Partner Sydney

I am amazed at how quickly Bruce can get his head round industry issues and then, with specific knowledge of our brand, frame really solid guidance on how we should proceed.

– Chambers Asia-Pacific

Overview

Bruce's practice comprises two complementary areas of specialisation: competition and corporate advisory. He advises both private and public sector organisations on competition law aspects of mergers and acquisitions, restrictive trade practices, including cartel conduct, access issues and consumer protection issues under the Competition and Consumer Act 2010.

Bruce is the National Practice Group Leader of the Competition team.

Notable Work
  • National Intermodal: acting on development of its interstate intermodal terminal, including access and competition aspects of the terminal at Moorebank and interstate terminals in Victoria and Queensland.
  • Port of Newcastle: acting in relation to access to and pricing of port services including arbitration by the ACCC under Part IIIA, appeals to the Australian Competition Tribunal, Full Court of the Federal Court and High Court, review of authorisations granted by the ACCC to the ACT and review to the ACT of a re-declaration determination by the Treasurer on advice from the National Competition Council.
  • Western Sydney Airport: acted on the aero and non-aeronautical charges strategy and non-price terms and conditions of access by airlines to the airport air and landside services, including potential regulatory compliance issues such as competitive neutrality, Part IV of the CCA, compliance with reporting and airport pricing principles, and mitigating potential material adverse events.
  • NBN Co: acting on strategic aspects (including application of the CCA and disputes with access seekers) in relation to the national broadband network for more than 10 years since project inception, including access issues arising under the Wholesale Broadband Agreement, and repeated revisions to the WBA over time.
  • Amplitel: acting in relation to regulatory inquiries in relation to competition and access to and costs of mobile telecommunications infrastructure in metro and regional areas and issues arising from the significant structural adjustment in the sector in the past 2 years.
  • Apple: acting on general corporate advisory, competition and consumer law adviser for 20 years including device supply and telecommunications services arrangements with three Australian carriers for mobile devices, dealings with regulators, litigation and advisory work under the CCA and Australian Consumer Law; telecommunications regulatory advice.
  • Jaguar Land Rover Australia, Ferrari Australasia, Porsche Cars Australia, Volkswagen Group Australia Pty Ltd and Audi Australia: acting on corporate advisory; contract and commercial; dealership, franchise and compliance work.
  • Volkswagen: acting on competition and consumer protection matters in Australia on behalf of the world's largest automotive group.
  • Wallenius Wilhelmsen Ocean (WWO): acting on the defence of charges relating to a criminal cartel offence concerning the international shipping of vehicles to Australia between June 2011 and July 2012.
Insights
Digital platforms set to face new competition regulation in Australia
3 Dec 2024 | Article
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Merger control Bill improves some elements of exposure draft, but concerns for business remain
10 Oct 2024 | Article
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The Government’s Aviation White Paper lands
12 Sep 2024 | Article
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Consultation begins on new mandatory ACCC merger notification thresholds
2 Sep 2024 | Article
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Government releases exposure draft legislation on merger reforms, with impact on future acquisition strategy
24 Jul 2024 | Article
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Faster, stronger and simpler? Ambitious changes to Australia's merger control regime announced by Treasury
10 Apr 2024 | Article
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Digital Platform Regulatory Reform – Government flags "in principle" support for ACCC recommendations
8 Dec 2023 | Article
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A fine balance needed to grow infrastructure investment
24 Nov 2023 | Article
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Competition policy under review by Albanese Government
23 Aug 2023 | Article
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Automotive snapshot: fuel consumption labels, cartels, environmental claims, class actions
27 Apr 2023 | Article
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Merger reform, unfair trading laws, and anticompetitive sustainability initiatives firmly in the ACCC's sights
12 Apr 2023 | Article
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Cost of living, unfair practices and anti-competitive conduct as key ACCC compliance and enforcement priorities for 2023
8 Mar 2023 | Article
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ACCC recommends new measures for digital platforms to address “significant” harms
14 Nov 2022 | Article
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Time to get ready for unfair contract terms changes (and higher penalties too)
31 Oct 2022 | Article
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ACCC flags tougher standards for environmental claims in upcoming greenwashing sweep
21 Sep 2022 | Article
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Beware! Substantially higher penalties for competition and consumer law breaches are on the cards
19 Aug 2022 | Article
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Automotive snapshot: RVSA transitional period, regulators' priorities, General Safety Provision, automotive class actions
21 Apr 2022 | Article
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ACCC Enforcement Update 2022/2023 – exclusive dealing a priority
31 Mar 2022 | Article
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Collaboration is key to Infrastructure Australia's roadmap to improve industry productivity, says new Infrastructure Australia report
31 Mar 2022 | Article
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Rod Sims' curtain call but the show goes on with announcement of ACCC 2022 enforcement priorities
4 Mar 2022 | Article
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Media Release: Clayton Utz a winner at 2021 ACOMM Awards for services to telecommunications industry
22 Nov 2021 | Media Release
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Industry Trends: Regulated Infrastructure
21 Oct 2021 | Article
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Radical changes proposed to re-engineer Australian merger clearance process
30 Aug 2021 | Article
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Massive penalties, more contracts caught by exposure draft legislation for unfair contract terms reform open for comment
24 Aug 2021 | Article
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Australian cartel immunity applicants ordered to disclose privileged internal investigation materials to defendants
24 May 2021 | Article
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Automotive snapshot: ACCC priorities, Dealer agreements, lemon laws and the right to repair, Road Vehicle Standards Act
6 May 2021 | Article
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High Court set to clarify important Part IIIA provisions dealing with access to declared infrastructure
1 Apr 2021 | Article
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Regulating the post-pandemic economy: the ACCC announces its 2021 enforcement priorities
4 Mar 2021 | Article
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Automotive snapshot: extended warranty periods, automated vehicles
1 Dec 2020 | Article
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The NSW Government pivots towards renewables in its new Electricity Infrastructure Investment Bill
26 Nov 2020 | Article
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More sectors to be critical infrastructure, increased obligations, and wider government powers in draft Bill – so comment now
20 Nov 2020 | Article
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Big changes ahead for the unfair contract term laws
11 Nov 2020 | Article
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Spending the Federal Government's $27b investment incentive wisely by getting procurement in order
15 Oct 2020 | Article
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Automotive snapshot: ACCC priorities, contactless car sales, Franchising Code, consumer data rights
1 Jul 2020 | Article
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New spectrum auction signals rapid deployment of 5G
12 Dec 2019 | Article
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What must you demonstrate when seeking infrastructure access? The National Competition Council clarifies the principles
3 Oct 2019 | Article
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ACCC's amended Australian cartel immunity change now excludes concerted practices – so self-report carefully
6 Sep 2019 | Article
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Media Release: Clayton Utz's Mark Geritz and Bruce Lloyd among winners at 2019 Lawyers Weekly Partner of the Year awards
3 Jun 2019 | Media Release
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What's copyright worth? ACCC's final Copyright Guidelines assist in valuing creative content
18 Apr 2019 | Article
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ACCC's 2019 priorities: strong enforcement action with a focus on anti-competitive practices and consumer law penalties
28 Feb 2019 | Article
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Government releases recommendations on Part A - Telecommunications Consumer Safeguards Review
19 Nov 2018 | Article
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Want to value your copyright? ACCC releases draft Copyright Guidelines for public consultation
8 Nov 2018 | Article
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New interception and access powers to encrypted communications and devices to affect carriers and device manufacturers
14 Aug 2018 | Article
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Pfizer's bundling and rebates get a clean bill of health – do yours?
1 Jun 2018 | Article
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Harper reforms to Australian competition law in effect from today
6 Nov 2017 | Article
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Major shake-ups to Australian competition laws commence soon
19 Oct 2017 | Article
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Major changes on the way for Australian banking and financial services sector in the Federal Budget
10 May 2017 | Article
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ACCC to regulate wholesale SMS services for the first time
26 Jun 2014 | Article
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